This week, I set out to compare and contrast two of Chef Tom’s restaurants; although neither is particularly cost effective or completely astronomical, I figured a juxtaposition of two of the popular spots that do vary in price and target consumer would be interesting.
richNY
One of Manhattan’s classier joints is Tom Colicchio’s Craft, on 19th Street. However, its downside is that they only serve dinner, so I opted for Craft’s sister restaurant next door, Craftbar; same delicious food and principles about ingredients and flavors; slightly less formal dining experience. It was the perfect venue to take my mom for a light birthday brunch, and also very cute: great décor and a wonderful waitstaff.
Weekend lunch at Craftbar means you have to choose between the brunch menu and the lunch menu, which, for an egg lover like myself, was no mean feat. In the end, we decided to share a few small plates off the lunch menu, which seemed designed for exactly that. All three came out together and the wonderfully fragrant smells blended perfectly.

Our first choice was off the Snacks section of the menu – always a brilliant section, in my opinion – a plate of three pecorino-stuffed risotto balls, fried to perfection and served in a spicy tomato sauce. The risotto was the perfect consistency, creamy and hot.
The most exciting item that caught my eye on the menu wasn’t a main course, but instead a bruschetta dish, a thick cut of grilled bread slathered with orange puree, duck egg and a hefty serving of mizuna, an arugula-type leafy green that was a perfect compliment to the sweet orange puree. Covering the whole dish were two thin sheets of a deliciously salty prosciutto that added a smoky flavor and a tougher texture. It was fabulous.
I have a weakness for mussels, as well, so when we saw Bouchot mussels in a lemongrass broth, we ordered that as well. The lemongrass was delicious, fragrant and sweet, with just enough onions floating in the broth to scoop up on the crusty bread that the dish came with.
Surprisingly, the three small dishes (one snack, two appetizers) was completely filling, and although I am still itching to try a main course, I really was full afterwards. Additionally, the meal was not that expensive for an expensive restaurant, although we easily could have spent a lot more by ordering slightly larger dishes (Entrees run from $16 - $25.) Overall, it was a delicious, light, classy lunch, and I would go back in a heartbeat.
craftbar
900 Broadway (at 20th Street)
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poorNY
The thing about going back in a heartbeat is, well, I can’t exactly afford to eat there every day – who can? But Tom Colicchio, in a stroke of genius, started a sandwich lunch branch off of the Craft name, ’wichcraft, with twelve New York locations and a much lighter price tag (although albeit still not exactly cheap for lunch).
’wichcraft is one of my favorite places to grab a sandwich or a salad, which is another reason I was so eager to try the bigger Craft siblings. Their slogan, real food, hand-crafted, is a perfectly accurate description of their lavish sandwiches, carefully assembled with delicious fresh ingredients. I love their roasted beets salad - aged goat cheese, fennel, candied walnuts & arugula with balsamic vinaigrette ($8.95) which is large enough for a dinner portion, or their warm roasted turkey sandwich, a juicy cut of meat melted together with avocado, bacon, onion relish & aioli on a ciabatta roll ($9.50). Okay, you’re thinking, those are not cheap; true, but they are nice-sized portions of delicious and somewhat unique combinations of ingredients, not to mention convenient. They have beer and wine, and you can order takeout online on their website!
Most importantly, Colicchio’s ideas about fresh, distinct flavors being showcased by other ingredients rings true in this Everyman’s version of Craft. The sandwich is an art form in itself, and ’wichcraft proves how serious it is about taking care to ensure that every bite is delicious.
Running late to class and need a delicious fresh salad or soup? ’wichcraft is your best bet.
'wichcraft
multiple locations; I like 60 8th Street (at Broadway)
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